Resources

Business Support

Businesses can support your charity in different ways:

  • Financial support – donations, sponsorship, or matched giving.

  • Skills and time – staff volunteering or pro bono services.

  • Goods or services – in-kind support such as equipment, venues, or materials.

How to engage businesses effectively:

  1. Understand their priorities – read their annual report or CSR statements to see what causes they care about.

  2. Be visible in their networks – join local business groups, chambers of commerce, or attend community events.

  3. Use your volunteer networks – volunteers often have links to local businesses that can open doors.

  4. Invest in relationships – building trust takes time, but pays off in long-term partnerships.

  5. Have a clear pitch – explain why your charity matters, what their support would achieve, and how it benefits both parties.

  6. Focus on mutual benefit – sponsorship isn’t just about money; it’s about creating opportunities for the business to engage positively with the community.

    Check out the xxx list for helpful info.