Resources
Business Support
Businesses can support your charity in different ways:
Financial support – donations, sponsorship, or matched giving.
Skills and time – staff volunteering or pro bono services.
Goods or services – in-kind support such as equipment, venues, or materials.
How to engage businesses effectively:
Understand their priorities – read their annual report or CSR statements to see what causes they care about.
Be visible in their networks – join local business groups, chambers of commerce, or attend community events.
Use your volunteer networks – volunteers often have links to local businesses that can open doors.
Invest in relationships – building trust takes time, but pays off in long-term partnerships.
Have a clear pitch – explain why your charity matters, what their support would achieve, and how it benefits both parties.
Focus on mutual benefit – sponsorship isn’t just about money; it’s about creating opportunities for the business to engage positively with the community.
Check out the xxx list for helpful info.